The Redefined CFO

‘The Redefined CFO’ eBook is based on a study of 1,900 finance leaders in the Healthcare, Non-profit, Financial Services, Professional Services, Hospitality, SaaS/Tech, and Retail/E-commerce industries. The survey was conducted with organisations in the U.S., UK, Canada, Australia, and South Africa. This study investigates how finance leaders today take a more holistic approach with a reliance on data to engage with the wider strategic priorities of organisations. Stepping out from the shadow of the CEO, the CFO has become a hub of business information – diversifying their expertise, recruiting the right talent, and ensuring they implement emerging technologies and purpose-driven programs to remove friction and deliver insights.