MIT scientists founded DataXu in 2007 to deliver programmatic marketing solutions for brands and marketing agencies. As the company expanded globally, its QuickBooks accounting software could not meet DataXu’s changing financial management needs. Its finance team wanted a long-term, cloud-based solution that could seamlessly manage financial consolidations and reporting across several global entities. And this is where Sage Intacct came into play. And since selecting Sage Intacct, DataXu has experienced incredible sales growth – more than 21,000% over the past three years, meeting all DataXu’s needs and ranking them as the fifth fastest growing private company in the U.S. according to Inc. Magazine.